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Press & Media
Daniel appears regularly in national and international press, commenting on what’s changing in AI and what leaders should do next. He is a regular columnist for The Drum, and his commentary has featured in outlets including WIRED, the Financial Times, Forbes, and BBC Radio 4. His media work focuses on practical adoption, agentic systems, safety, governance, and the long-term implications for business and humanity. For enquiries please select 'media enquiry' below.
Recent press and media coverage:
WIRED: AI’s Next Frontier? An Algorithm for Consciousness
Some of the world’s most interesting thinkers about thinking think they might’ve cracked machine sentience. And I think they might be onto something.
Little Black Book: True AI Is About Adaptation, Not Automation
For brands to succeed, they must move beyond the hype and adopt a practical framework for AI focused on creating value, not just mimicking human behaviour.
The Drum: SEO is dead. Long live GEO?
From Daniel's regular column for The Drum. As personal AIs and chatbots transform search behaviour, Daniel explains why marketers must now optimise for what AI knows, not just what people type.
AI Magazine Jan 2026: WPP's Bet on Conscious Machines
In this cover feature for AI Magazine, Daniel discusses the increasing speed of change in AI, the seven singularities we need to prepare for, and his thoughts about the potential for machine consciousness.
radio & TV:
BBC Radio 4 Today Programme: AI, creativity, and the future of the advertising industry
Daniel recently joined BBC Radio 4’s Today programme to share WPP's vision for AI - and how it’s creating new opportunities for growth and innovation across our industry.